joewright:

Joi goes anywhere you want her to be.
Everything you want to hear. Everything you want to see.

“Los Angeles in 2049 is like the worst days of Beijing, multiplied by 10. It means the atmosphere is so thick, you can project things in the atmosphere. And ads are not anymore, like, just huge billboards. They’re amongst us.” — Denis Villeneuve

“In this world the advertising space is so valuable, it’s a moving billboard. You project the ad, keep moving.” — Karen Murphy-Mundell, visual effects producer

“There’re 3D holographic ads that have a certain intelligence to them. So, for example, if you’re walking down the street, an advertisement will actually interact with you, trying to sell you something.” — Broderick Johnson, producer